6 Point Internet Marketing Action Plan

In order to make money on the Internet, there are six broad things that you need to do: you need to develop a great product, you need to use a reliable web host for your web site, you need to develop a web site to sell your product, you need to determine the correct price for your product, you need to write great marketing copy for this web site and lastly, you need to drive traffic to this site.

Here's a more detailed explanation of what each of these steps entails:

1) The first step that you need to take in order to make money on the web is to develop a great product. Sure, you can earn money by re-selling other people's products and services. However, in order to really succeed on the Internet, you need to have at least one product that you have complete control over - something that you can call your own.

Now, the question arises as to what sort of products you can develop. By far the easiest products to develop for the web are infoproducts or ebooks. Each person is an expert in one field or the other. Every person, including you, has some special knowledge about a particular field - knowledge that others would be only too glad to pay for.

Are you thinking "But I don't possess any special knowledge"? OK. Just ask yourself the following questions - What do you do for fun and games? What special body of knowledge have you learned from your job? What do you do day after day without thinking? (like child rearing). What sections of a bookstore or magazine shop do you automatically gravitate towards? What kind of tv shows do you like to watch most?

The answers to the above questions will produce at least one field where you have some expert knowledge - knowledge that can be packaged and sold - knowledge that others want to have without having to go through the trials and tribulations that you went through.

Once you have identified this special field where you have expert knowledge, you need to transform this knowledge into an ebook. By far the best product that we have seen which helps you do this is Make Your Knowledge Sell! It gives you a battle-tested plan to help you generate ideas for ebooks, write the text for your ebooks, package this ebook and finally, sell this ebook.

2) Once you have created your product, you need to find a reliable web host to host your web site. The choice of a web host is easy - the only host that we can honestly recommend is Virtualis. The great thing about Virtualis is their incredible technical support - a technical support person is always there to help you whenever you have any problems. When you send them a technical support question through email, they often respond to you within one hour! Of course, their web hosting services are simply great too - their web servers are always up, so that you don't need to worry about losing sales if your web site goes down.

Also, if you have already have a web host and are dis-satisfied with it, Virtualis is the web host which you should consider. Read this article on what might happen if you host your site with one of those cheap $5 a month web hosting services.

3) Once you have signed up with a web host, you need to design a web site to sell your product. Designing a web site is easy - the hard part lies in designing a web site that sells. Most web sites on the Internet are not designed to sell.

In order to design a web site that sells, we strongly recommend Make Your Site Sell! - a book that high-profile Internet marketing experts have called the "BIBLE of selling on the web". This book discusses just about every aspect of Internet marketing. It even includes real life case studies of two small business sites on the Internet that are doing a great job of selling on the web, and tells you exactly why they are succeeding.

Click here to get hold of Make Your Site Sell!

If you don't want to purchase it now, you can also download a free trial version.

4) Once you have created your own product and set up a web site, you need to determine the correct price for your product. You don't want to price your product too low - otherwise, you will lose huge amounts of money. Again, you don't want to price your product too high - otherwise, you will hardly make any sales. Hence, before you start selling your product, you need to determine the correct price for it.

How do you go about doing that? Most large companies employ outrageously expensive pricing consultants who charge upwards of $10,000 to help these companies determine the optimum price for their products. However, as a small businessman, you are hardly in a position to do so.

By far the best tool that we have seen to help you determine the optimum price for your product is Make Your Price Sell! - a software which will show at exactly what price you maximize your profits. It is like having your own $10,000 pricing consultant with you - at a fraction of the cost!

5) Once you have determined the correct price for your product, you need to write the sales copy for your web site. Your web site can be the most attractive and beautiful on the Internet, but unless your sales pitch is convincing, people are simply not going to buy from you. The sales copy for your web site should be such that it almost compels your visitors to buy from you. By far the best book that we seen for this is Make Your Words Sell!. If Make Your Site Sell! is the BIBLE of selling on the web, Make Your Words Sell! is the BIBLE of writing killer sales copy for the web. Written by copywriting expert Joe Robson (a guy who charges thousands of dollars per hour to provide copywriting advice to big companies), this book provides a step by step guide on how you can become a copywriting champion. It tells you

• how you can think like your customer

• how you can understand the mindset of your customer

• how you can identify your ideal customer

• how you can identify the wants of your customer

• how you can isolate the features of your product

• how you can convert these features into benefits

• how you can write sales clinching headlines

• how you can write a fast moving stimulating introduction

• how you can saturate your copy with benefits

• how you adjust your writing to your readers' personality type

Make Your Words Sell! also includes a step by step example in which you, along with the author, participate in writing the sales copy for a new site and you get to see exactly how to apply the techniques that are mentioned in the book.

It also comes with three bonus reports:

• How you can write emails that sell (also includes a section on writing ezine ads that sell)

• How to write the sales copy if you own an online store

• How the use of certain automatic response words is guaranteed to boost your sales.

6) Once you have finished designing the site and writing the sales copy for your site, it is time to draw traffic to it. The good news is that if you have got hold of Make Your Site Sell!, you already have everything that you need to know how to drive traffic to your site. Make Your Site Sell! included a free bonus report on how you can drive thousands of visitors to your site everyday. This bonus report tells you

• how you can master the search engines and make them fall in love with your site (it even includes an example of a search engine optimized page).

• how you can get your site listed by Yahoo!

• how you can start your own affiliate program

• how you can write great press releases that get published

• how you can generate word of mouth publicity for your site

That's it, my friend. A 6 step battle-tested Internet marketing action plan. Follow these steps to the absolute letter - and you could soon see a substantial boost in your online income.